How Good Business is a Form of Art, by michele marano


“Being good in business is the most fascinating kind of art. making money is art and working is art and good business is the best art.” Andy Warhol

I love this quote, since it is so true.  I recently wrote a blog about “The Art of Deal Making” and in it I suggest how important it is in understanding the process of putting a deal together, working all parties seamlessly through the process and knowing how to meticulously negotiate.  Establishing a winning position for all parties is the ultimate goal in deal making, although it may not always seem that way.  As is art, deals take patience, time, understanding, craftsmanship and in many ways creativity.

When it comes to real estate, deal making is part of the art.  Putting a lengthy deal together, while keeping everyone at peace with the situations that can arise, is an art.  In my opinion, the most important part of a real estate transaction is understanding the means of negotiating and being capable of doing of it.  Negotiating is an art in itself and in learning to negotiate one has to go through many deals, good and bad practices to become a great negotiator.

This is why I stress the importance of hiring an agent that understands negotiations, the economy, the lending situation and the market.  I hear, over and over, that someone has just hired their best friend to buy or sell their home for them.  This may a be a fantastic idea, however, if you are literally hiring a friend as a favor and the agent doesn’t have the skill set or enough experience necessary to negotiate to the best of your interest, then you are really not doing yourself or your friend a favor.

Being licensed is mandatory but being licensed AND being experienced in handling business transactions are two different spectrums

All art is beautiful, in some shape or form.  So, the next time you think about your real estate transactions, think about the beauty of getting the deal done, and done well.

Michele Marano – Beth Wolff Realtors, 713-899-8420

Michele @luxuryhighriseshouston.com

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